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Table Of Contents 1) COMPANY DESCRIPTION 2 1.1) Outlook of the steel market 2 1.2) Corporate strategy of Arcelor: how to penetrate the Chinese market? 3 1.3)Current financial performances 5 1.4)Specific advantages of Arcelor 6 2) ARCELOR AND CHINA 7 2.1) General political and economic environment in China 7 2.2) Economic conditions in the Chinese steel industry 9 2.3) Main competitors and customers 11 2.4) Customers in China 12 2.5) Competitive advantages of Arcelor in China 13 3) CULTURAL DIFFERENCES BETWEEN CHINA AND EUROPE 14 4) WHY CHINA? 15 4.1) Arcelor in China: long term and short term objectives 15 4.2) Arcelor in China: tools to achieve long term and short term objectives 16 4.3) Arcelor in China: strategies to achieve long term and short term objectives 17 4.4) Arcelor in China: A cascade model 19 5) CONCLUSION 20 5.1) What are the challenges for Arcelor? What does the company should expect from the Chinese market? 20 APPENDIX............................................................................................................................. .22 REFERENCES........................................................................................................................27 1) COMPANY DESCRIPTION 1.1) Outlook of the steel market The market of commodities has experienced dramatic upheavals during the last years. The outstanding growth in China is soaking up every commodity available...

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