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Constant improvement needs to be adopted to be able to cater to the lower prices in the market and superior quality. The problem with Bajaj was that they were so successful with autorickshaws that all that mattered
Member rating: No Rating | Words: | Submitted: Fri Jan 20 2006
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"Bajaj Auto had to have a product portfolio to suit every need" Mission: "Focus our resources on continuosly enhancing customer satisfaction with products and services" The required strategy starts by getting in to the export market. Also it needs to tackle the competition emerging from the motorcycle producers and thus be able to get into the motor cycle segment. Though BAL lorded over India's two-wheeler industry for over three decades, its fortunes would slip fast when the market shifts in favour of motorcycles. BAL, primarily a scooter manufacturer, should focus to keep pace with this. It needs to develop the costs to be in line with the quality.They need to define quality manufacturing and get into it Two and three-wheeler major Bajaj Auto Limited needs to aggressively work towards re-entering the export markets with a renewed thrust by creating global brands. The company needs to already shortlisted vehicles, in the scooterette, scooter and...
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