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Clearly analyze the external influences affecting the development of the marketing strategy
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Clearly analyze the external influences affecting the development of the marketing strategy. 4.2 There are numerous factors that have an effect on BMW's business and the consequences of its operations, a few of which are beyond the control of the Company. The following information below is an explanation of some of the mainly important factors that may cause the definite results of the Company's operations in potential periods to change essentially from those at present expected or most wanted. Additionally, there are 4 macro marketing factors, which all concern BMW's marketing strategy, and BMW themselves cannot change or influence them. These factors are: - 1) Social This includes changes in population, community attitudes e.g. smoke, drinking, organics, 'greens' etc. This is perhaps the most complicated element of the macro-environment to assess, manifesting itself in altering tastes, purchasing actions and shifting priorities. The kind of goods and services demanded by consumers is a purpose of...
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