Citigroup has successfully faced the challenges of the 19th and 20th centuries and has always
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Contemporary Management Perspectives Assignment 3: Major Individual Assignment Name and ID No :Vijayakrishnan Thekkemakkadath (100047222) Course/Intake : MBA/28 Course Facilitator : Dr. Ann Darwin Due Date : 31st May 2005 Contact Details Email/Mobile : Thekkemakkadath.Vijayakrishnan@citigroup.com(9062 5737) Question Cetron and Davies (2003) list a number of trends shaping the future. Comment on these trends in relation to your own organization. * Identify any trends that has influenced the strategic direction of your organization over past few years * Identify also, the key trends that are most likely to impact on your organization tomorrow * Analyze the strategic response of your organization's stake holders to these trends and likely impact of their actions/non-actions * Suggest strategies for dealing with any short comings CITIGROUP YESTERDAY, TODAY AND TOMORROW Abstract In the article named Trends Shaping the Future By Cetron, Marvin and Davies, Owen (2003) published in "The Futurist" Jan-Feb 2003 (P27-42), the authors analyze various Economic, Political Social, Environmental and Technological trends that will shape the future of the world in the 21st century. For each trend,...


