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External Influences. There have often been over the year's external influences, which have affected the business. Some random some not, for example the collapse of the twin towers, due to a terrorist attack in America on 11th September 2001 had a huge affect on the travel industry. This external influences would of certainly affected EasyJet, even though EasyJet didn't fly as far as America the tourists and businessmen would have been sceptical of flying. Transatlantic flights slumped; the knock on affect was that travel agents lost money, companies that made planes lost out, and the tourist industry suffered. Thankfully external influences are not generally so random the following are external influences, which are a little more predictable. Business Competition Rival companies may bring out a cheaper or better product or service. In a competitive market where many businesses offer the same or similar product, businesses must battle for a share of the market this...

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