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Analysis of Corus' Strategy  

Member rating: 4 out of 10 stars (3 votes) | Words: | Submitted: Thu Jul 11 2002

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Introduction. Corus, formally British Steel merged with the Dutch Steel group Hoogovens two years ago. It is now the fifth largest producer of steel behind LNN, Nippon Steel, POSCO and Usinor/Arbed/Acerlia, (assuming the merger goes ahead). My investigation is into the recent announcement by Corus, February 1st 2001, of its findings from a strategic review of its carbon steel activities in the UK. The Chairman and Chief Executive, Sir Brian Moffat, announced that the company was going to reduce the size of their workforce by around six thousand people, as well as two site closures, and the closure of some parts from another three plants. The details of these losses are given on Appendix 1. I will investigate why it is that Corus has felt it must make these drastic changes to its UK branches. I will analyse the main reasons given by the company for these changes and whether or not...

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