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Aims and objectives What is a mission statement? A mission statement shows the companies main priorities. Tesco's mission statement is to retain loyal customers, this shows to the world that Tesco expects to make sure that the customers they have come back to them and don't go to their competitors. The reason that Tesco has a mission statement is so that their shareholders and customers know where the business is heading. For Tesco to achieve this they must set themselves aims. Tesco aims are to keep their customers happy this is because if they do this then this will mean that the customers of Tesco will be happy at Tesco so will stay with them and not go to the competitors of Tesco therefore Tesco is retaining loyalty from its customers. For Tesco to achieve its aims it must set itself small objectives. What are Tesco's objectives? Tesco aim is to retain loyal customers...

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