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Contents Introduction...........................................................................................................................3 eBusiness Online Presence Target Market Topshop Content Regular Updates Load Time Compatibility Accessibility Appearance/Layout Aims and Objectives Gogna Content Regular Updates Load Time Compatibility Accessibility Appearance/Layout Aims and Objectives Recommendations The opportunities and constraints of a business having a web presence Constraints Justification For Setting Up a Website Introduction Just recently, within the past couple of years businesses have been establishing their own websites and are using the internet in a big way to advertise their business, their products and as another way of generally promoting as well. Within this assignment I am going to understand the purpose of an online presence for a business. To do this I will investigate the business aims and objectives. For example, increasing sales, the maximisation of profit, attracting new staff, improving customer services, cost cutting, increasing efficiency and appealing to the global marketing. Also, how the organisation provides effective communication for example the global business, available 24 hours, 7 days a week and the visual factors. Another way would be how the flexibility of the location...

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