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The mobile phone industry and Porter's five forces analysis
Member rating: No Rating | Words: 799 | Submitted: Thu Apr 03 2008
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The mobile phone industry and Porter's five forces analysis Competitive strategy depends on a company capabilities, strengths and weaknesses in relation to characteristics and skills of its competitors. Competitive strategy aims to establish profitability and long term stability. The fundamental basis of above average profitability in the long period is the achievement of a competitive advantage. According to Michael Porter, a Harvard Business School professor and the reigning guru of competitive strategy, there are two basic types of competitive advantage: cost leadership and differentiation. So he has developed three generic strategies: - Cost Leadership (a firm sets out to become the low-cost producer in its industry) - Differentiation (a firm seeks to be unique in its industry along some dimensions that are widely valued by buyers) - Focus (after a company has selected a segment or a group of segments it tailors its strategy in order to serving them to the exclusion of...
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