Coursework.Info - Inspiration in an Instant

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Task D3 In task D3 I will be suggesting and justifying ways in which my two chosen businesses Ikea and Richards Paints could respond to changes in external influences. Ikea Competitors If there are new competitors close to Ikea, Ikea will then have to carry out changes to their business to maintain their customer levels. If former customers of Ikea choose to shop at new competitors instead of Ikea, Ikea could produce special offers on certain products, for example buy one get one free or even lower prices or sales. If prices are lower this will attract former customers of Ikea to go back to their store a purchase their product. Ikea could also advertise their products in leaflets, on the radio and on the television. If more customers know about the store and what they sell, they are more likely to go to the store and purchase products. If customers are...

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