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How can ‘A’s CD store’ successfully promote its new retail outlet in Causeway Bay?
Member rating: No Rating | Words: 7325 | Submitted: Sat Dec 15 2007
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How can 'A's CD store' successfully promote its new retail outlet in Causeway Bay? Contents Introduction...................................................................................Pg 3 Business aims.................................................................................Pg 3 Sources of Information.................................................................Pg 4 Action plan....................................................................................Pg 6 What will influence the marketing decisions A's CD Store makes?....Pg 7 How an A's CD Store make use of the marketing mix?.......................Pg 8 What types of media are most suitable?...............................................Pg 9 Why is market research important for A's CD Store?..........................Pg 12 What secondary data will I use and why?...........................................Pg 12 Which methods of field research will I use and why?.........................Pg 12 An example of the customer survey questionnaire........................Pg 13 Analysis of data..........................................................................Pg 14 What other data would have been useful?........................................Pg 17 What other issues need to be considered before identifying possible options?...................................................................................................Pg 18 The possible options table..........................................................Pg 19 Conclusion..................................................................................Pg 21 Recommendations....................................................................Pg 22 Evaluation....................................................................... .........Pg 23 References....................................................................... ........Pg 24 Appendix....................................................................... ..........Pg 25 Reported to: All staff of A's CD Store, Causeway Bay Reported by: Mr. Andy Lau, Manager Date: May 2007 Title: How can 'A's CD store' successfully promote its new retail outlet in Causeway Bay? Introduction Most CD stores...
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