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Competitor Analysis for Accessorize

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Competitor Analysis Competitor Name: Accessorize Products and Services sold: Accessorize is a branch of shops specialising in a huge range of accessories, including jewellery, bags, purses, belts, scarves and wraps, hair accessories, hats, gloves, lingerie, shoes and flip flops, swimwear and even umbrellas. Competitor Strengths: Accessorize is a popular, well known business which owns many stores; there are many franchises of Accessorize all over the world, with 180 stores in the UK and a massive 400 international stores! Also, Accessorize has been around for many years, first evolving in 1984. Over these many years Accessorize has built up a great reputation for offering high quality, fashionable products. Due to this reputation, it is a business that potential consumers would trust, eliminating the risk factor of purchasing a low quality product; this risk factor usually found with little, not so well known stores. Due to the long period of time Accessorize has...

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