Coursework.Info - Inspiration in an Instant

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1 BUSINESS OPPORTUNITY 2 2 SWOT ANALYSIS 2 3 MARKETING PLAN 2 3.1 MARKET RESEARCH 2 3.2 PRODUCT 2 3.3 PRICE 2 3.4 PROMOTION 2 3.5 DISTRIBUTION 2 3.6 PACKAGING 2 4 OWNERSHIP 2 5 LOCATION 2 6 HUMAN RESOURCES 2 6.1 MOTIVATION 2 6.2 INDUSTRIAL RELATIONS 2 7 FINANCIAL PLAN 2 8 CONCLUSION 2 9 ADDITIONAL 2 1 Business Opportunity My business idea is to open up a shop and Internet service providing services such as home delivery in order to ensure a pleasurable experience for the customer, hopefully giving them reasons to return. I enjoy following the latest fashions and therefore feel that a business selling items of clothing and accessories would be a good option for me. As there is generally a lot of competition when it comes to garments such as skirts, trousers, tops etc. I have come to the conclusion that it may be wise to open a shop that sells coats/ jackets as well as accessories such as hats, scarves, sunglasses etc. There is not too much competition in the market for a shop that specialises in such things and I feel that my enthusiasm in this particular area will work well to my benefit. In order...

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