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Business Studies H/W- Case study- Conrack and Ecostore- Mr Halil (d) Examine the factors which might affect the choice of medium for each business. Conrack is a fairly small private limited company based in Manchester having only 2 retail outlets. The business had made a turnover of £800,000 and allowed a promotion budget of £15,000 in 2004. Eco-Store is a national company with a chain of stores throughout the country. It had mad a turnover in 2004, of over £200 million pounds. Both companies focus on being eco-friendly but may have a completely different choice of medium when coming to advertising. One factor that may influence the choice of medium is the size of each business. Conrack is fairly small whereas Eco-store is nationalised. Therefore it would be realistic for a company like Eco-store to advertise in National newspapers. This way millions of people will be able to see the advertisement and it...

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