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Case Study Page 143- Anatomy of a Budget flight - Mr Halil (a) I) Price discrimination is when certain people pay different prices for a product. It occurs when businesses charge a different price for the same good or service. Easyjet airlines charge a cheaper flight for all those who book early. I.e. A seat normally sold for £20 could be sold for £140 for late bookers. This idea has only just recently become popular over the past 5 years many people tried to book last minute for cheaper flights. Some airlines still charge cheaper fares to 'fill in seats' and would charge a very small mark up in the seat to make minimum levels of profit last minute. ii) Full cost pricing is when a business may attempt to take indirect cost that can be attributable to a particular product on deciding the price. Easyjet uses different prices for different...

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