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Shahid Islam PEST Analysis Pest Analysis is a way looking at how external factors will affect the business. 'PEST' stands for Political, Economical, Social and Technological issues. Political issues involve how different laws affect a business, for instance Trades Description Act. Economic Issues involve how the state of the economy affects businesses, e.g. interest rates. Social issues look at how social factors affect businesses, e.g. concerns about obesity. Technological issues look at factors on how technology assists businesses, for instance the growth of the Internet in recent years. Political Issues All businesses have to abide by laws and rules in this country. The government enforces these laws for the good of the business and themselves. There are few political issues which affect the business and these mainly are: - Direct Tax and Indirect Tax - Local Authorities - Consumer and the law - Employment and the law - Environment and the law 'Direct Tax' and 'Indirect...

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