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SWOT and PEST Analysis for Bottled Water To develop an appropriate marketing strategy would involve creating a link between the external environment and the key internal factors of bottled water. SWOT analysis is the focus upon the strengths, weaknesses, opportunities and threats facing a business internally and externally. To enable a SWOT analysis to be carried out, research into bottled water companies current and future positions need to completed. This would result in building upon its strengths, minimise its weaknesses, seized its opportunities and cancel out the threats. STRENGTHS River Rock produce water which sold as part of coca cola. Coca cola are probably the most popular company which produce soft drink. Due to this I would consider river rock as a large established business, mainly because of its connections with coca cola. A water company such as river rock would now be getting good trade, as coca cola are a world wide...

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