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Lincolnshire Police and Anglian Water Group PLC - Comparison of Marketing Activities.
Member rating: No Rating | Words: | Submitted: Fri Sep 17 2004
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Lincolnshire Police and Anglian Water Group PLC Comparison of Marketing Activities To: Stephen Goodrich From: Stewart Brinn 16th January 2004 Contents Page 1 Executive Summary 3 2 Discussion of relationship marketing 4 2.1 Relationship table 4 2.2 Marketing strategy continuum 5 3 Customer Satisfaction 7 3.1 Tables 7 4 Communications Mix 10 5 Advertising Analysis 12 6 References 14 Executive Summary Anglian Water Group presents an interesting comparison with the police force as a whole. The industry was privatised in 1984, having been a nationalised industry prior to that time. Many aspects of its running are still subject to central regulations by OFWAT and the Environment Agency, limiting the ability of the company to do anything it wishes. Despite this, Anglian Water is an extremely successful company, posting pre-tax profits of £231 million. Supply of water is seen by society as an essential, much as provision for the safety of citizens as provided by the police. As such, the company has a duty of care to its customers, as well as to shareholders. Lincolnshire police occupy a position similar to the water companies prior to 1984....
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