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Case #1 Competition in the Bottled Water Industry Submitted to: Mr. Ahsan Durrani Submitted by: Geeta Khiani TABLE OF CONTENTS: INTRODUCTION ANALYSIS * GENERAL ENVIRONMENTAL FACTORS (P.E.S.T) * INDUSTRY'S DOMNINANT TRAITS * ATTRACTIVENESS OF THE INDUSTRY (BASED ON PORTERS 5 FORCES MODEL) * STRATEGIC GROUPS IN THE INDUSTRY * INDUSTRY DYNAMICS * DRIVERS OF CHANGE IN THE INDUSTRY * KEY SUCCES FACTORS * COMPETITVE PROFILE MATRIX CONCLUSIONS AND RECCOMENDATIONS Introduction: This case study discusses bottled water industry of U.S. It discussed about the global sales of bottled water industry in 2001 and annual growth average between 1996 and 2001. The growing popularity of bottled water industry in the United States was attributable to concerns over the safety of municipal drinking water, an increased focus on fitness and health and the hectic on-the-go lifestyles of American consumers. The factors like convenience purity and portability of bottled water provide natural solution to consumer's dissatisfaction over the tap water....

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