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The McDonaldization of Society
Member rating: No Rating | Words: | Submitted: Tue Oct 19 2004
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The McDonaldization of Society The McDonaldization of society may sound somewhat misleading but the term actually refers to the rationalization of society. The use of the word "McDonaldization" just simply indicates that the fast food restaurant is one of many great examples of rationality. Ritzer discusses five dimensions that characterize rationality or a rationalized society: efficiency, predictability, calculability, the use and preference of non-human technology, and the control over uncertainty. The five characteristics can be noticed in various aspects of society which exemplifies the extent that rationality affects our society and societies worldwide. In this paper I will summarize Ritzer's discussion of these five characteristics and give possible examples of each dimension. First, efficiency refers to the most efficient or best means to an end. Ritzer uses the fast food restaurant as an example of the best means to obtain a meal, instead of actually preparing food at home. Individuals no longer...
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