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Media and Gender Stereotyping Research conducted by Kim Teasdale Contents 1 ABSTRACT 03 2 INTRODUCTION 03 3 FORMULATION 04 4 AIM 04 5 HYPOTHESIS 04 6 METHODS 05 6.1 DESIGN 05 6.2 PARTICIPANTS 05 6.3 MATERIALS 05 6.4 STANDARDISED PROCEDURES 05 6.5 CONTROLS AND ETHICS 05 7 RESULTS 06 7.1 RAW DATA 06 7.2 DESCRIPTIVE STATISTICS 07 8 DISCUSSION AND ANALYSIS OF DATA 08 8.1 EXPLANATION OF FINDINGS 08 8.2 BACKGROUND RESEARCH 08 8.3 LIMITATIONS AND MODIFICATIONS 09 8.4 IMPLICATIONS AND SUGGESTIONS 09 9 CONCLUSION 09 REFERENCES 10 APPENDIX 1: TALLY CHARTS AND CALCULATIONS APPENDIX 2: SAMPLE ADVERTISEMENTS FROM MARIE CLAIRE AND GQ 2004 APPENDIX 3: SAMPLES OF PAST ADVERTISEMENTS 1 ABSTRACT Past research found that media culture, particularly magazines, present stereotypical notions of gender. Gender stereotypes are not inflexible, like a barometer stereotypes change to reflect both societal and cultural values. This research set out to study current gender stereotypes types in four popular magazines (Marie Claire, GQ, Shape and...

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