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Consumerism, what are its implications to the wider society?
Member rating: No Rating | Words: 1662 | Submitted: Thu Feb 07 2008
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Consumerism, what are its implications to the wider society? People's identity is related to what they have. Nearly every product on the market is directed towards a certain group of people, whether it is based on their gender, age, or even their income level. Trying to target a particular group of people is one of advertisers biggest concerns. Some products, such as make-up, are always directed at females ranging from teenagers to middle age women, other products such as cars are usually directed at middle-age males. Advertisers could not care less who buys their product, but directing their ads towards a certain group of people will result in higher sales. Though there are exceptions to the statement, "you are what you buy", the product a consumer purchases is generally based on either their gender, age, or income level, just as the marketer intended. The majority of products on the market today...
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