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In resent years in education, family life and in the work place, society has become much less sexist. Are these changes in society shown in today's media? Sociological research in the media has shown that gender stereotypes and sexist images still continue to be shown regularly in today's media. In films and television programs research has shown that women are shown in a more narrow range of carers and roles in their lives. Where as men are shown in a variety of carers, women are more likely to be shown as the 'house wife' Another stereotypical role for women involves 'romance' and 'sex'. (Tuchman, 1978). When women are seen in an important carer they still are not as well paid or well looked after as a man in the exact same carer. Ferguson's content analysis of women's magazines (1970s, 1980s) showed that a 'cult of femininity' existed, with women's lives...

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