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“To what extent do representations in the printed media influence gender roles?”  

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"To what extent do representations in the printed media influence gender roles?" I will be looking at women's 'to-be-looked-at-ness', and examining the representations of women as objects of the male gaze and male desires. In simple terms, a stereotype is the application of one (usually negative) characteristic to a whole group. The stereotype is an easy concept to understand, but there are some points you need to consider when looking at media representations with regard to stereotyping. For a stereotype to 'work' it needs to be recognisable to the audience and when so recognised, then judgements are made about the subject. If the stereotype is negative, then the judgements will also tend to be the same. The predictable thing about stereotypes is that they are predictable! They create a sense of order and also provide a sense of identity (even if it is a negative one!) Stereotypical judgements and stereotypical media...

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