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"The media reflects society; just as there is diversity in society, there is diversity in the media."
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Richard Dilley "The media reflects society; just as there is diversity in society, there is diversity in the media." Since mankind first transmitted news, views and opinions there have been debates as to the reasons behind people doing this. These debates formed the basis for sociology in mass media and are the subject of this essay. The theories people deduced to use in this great debate have since developed from their humble beginnings and are now examined throughout the world. The two most widely used theories are ironically the two most conflicting, Pluralism and Marxism. We'll start with Pluralism as it's focal point is the quote that began this essay. Pluralist theory views the media as being an institution that offers society with a wide selection of views to be used by the various groups of society. All society has some diversity within it and as such the media presents people with...
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