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"Does the Mass Media Influence Youth Culture?" A S o c i o l o g i c a l S t u d y a n d S u r v e y 1 . . . Introduction What is the mass media? The dictionary tells us that it is: "those means of communication that reach and influence large numbers of people." (Collins Pocket English Dictionary, 1981 edition) To many people, however, it is something much more sinister - a monster that seeks to manipulate and control public opinion. A flotilla of highly entertaining novels and films draw upon the idea of a tyrannical government secretly controlling zombie-like citizens, using the mass media as its weapon. Ironically, these conspiracy novels and films themselves are simply another aspect of the media. But perhaps - especially now, when we...

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