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Why do the mass media in a capitalist society allow no genuine diversity and can only produce dominant “ideological” representations of gender roles and relations
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The BA (Hons) Art and Design in Education SD373 Cultural Identity Lecturer: Yeung Yang Essay topic: Why do the mass media in a capitalist society allow no genuine diversity and can only produce dominant "ideological" representations of gender roles and relations By Ho Shun Shing 03848738t In this article, dominant ideological representation of gender role and relation conveyed in mass media will be revealed from research findings. The role of mass media in relation to the ideology transmitted will also be examined through analyzing the characteristics of mass media and employing two perspectives to account for the reason why particular ideology of gender is transmitted by mass media. They are namely organizational theories of gender inequality and capitalistic explanation. Ideology as defined by Abbott and Wallace "a pattern of ideas included both factual and evaluative, which purports to explain and legitimate the social structure and culture of a social group or society and which serves to...
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