Who Controls the mass media?
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Topic One: - Who Controls the mass media? 1) Explain the term 'cross-media ownership' Cross-media ownership occurs where different types of media e.g. Radio and TV stations, are owned by the same company. 2) Identify 2 measures to control cross-media ownership the Dennis Potter would like to see. No individual or company should be allowed to own more than one daily, one evening and one weekly newspaper. No newspaper should be allowed to own a TV station and visa versa. 3) Suggest three reasons why Tony Blair might of made promises to Rupert Murdock regarding media regulation in the future. Positive publicity in the run up to the election "you scratch my back, I'll scratch yours" Largest group of media biggest risk of public upset if not kept onside. The more news international grows the more papers there will be supporting Tony Blair. 4) Identify and briefly explain two reasons why Dennis Potter is against cross-media ownership. the media help...


