What effects could media coverage have on female participation rates?
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What effects could media coverage have on female participation rates? Throughout the world, women have been denied media coverage in sport. The media continues to promote the observation of male authority in sport. This is possibly due to a number of factors. One factor why media coverage has an affect on female participation rates is because as in many other occupations, women's professional sports do not enjoy the same sponsorship deals, prize money, pay, and, media coverage as men's sport. Because of this, there is more fan attendance in male sport. The media are primary agents of socialisation and are the source of information young people obtain about their world. Therefore, the media should use its power to influence girls and women in sport. Media is exerting an increasing influence on children's development. This is especially important when it comes to gender stereotypes and the social perceptions of...


