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Using Sociological evidence and concepts access the view that the mass media perpetuates stereotypes of gender  

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Using Sociological evidence and concepts access the view that the mass media perpetuates stereotypes of gender In this essay I will be writing about the way in which the mass media reinforces the idea of stereotypes of gender. The mass media has existed for many hundreds of years, and its role is to socialise us into different stereotypes such as Gender and Race. Gender is perhaps the basic category we use for sorting human beings. Essential ideas that we get about our own identity's come from someone else's perception of how a female/male should act/look. There are two very different ideas about how females and males should act. Males are looked upon as dominant and emotionless whereas woman are considered to be very emotional and are not dominant, they are the victims of the male dominance. Not only does the mass media integrate these ideas into society but other forms...

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