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The issue of media ownership is a complex one and therefore, I look to answer this question in exploring the importance of media ownership in society and the significance of such an issue. I shall do this by exploring the different major concerns  

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Why does ownership of the media matter? The issue of media ownership is a complex one and therefore, I look to answer this question in exploring the importance of media ownership in society and the significance of such an issue. I shall do this by exploring the different major concerns posed to the public by concentrated ownership of the media, including the threats to pluralism and the consequences had on the economy (focusing on the idea of competition and efficiency). It's an issue of complete conflict and often contradiction in that there are many counter-arguments available and thus it is difficult to conclude as to whether concentrated ownership is good or bad, however, in either situation ownership of the media remains something that matters. The first and foremost concern of media policies is the "potential socio-political and cultural implications of media empire-building" (Gillian Doyle, 2002). This is the concern for the...

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