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Stereotypes in Advertising We have all seen the Max Factor commercials and indeed other commercials for feminine beauty products. We can identify one basic similarity between them all: the young, successful and beautiful woman they all portray. We sometimes see 'her' at a business meeting, sometimes with her perfect children and husband; but always looking radiant and totally relaxed. These advertisements typically end with the beautiful woman telling us how the product advertised has changed her life. What the advertisers are trying to do is send out and image and promote the idea that by using the product you will become like the woman we have just seen. This is a basic aim of advertisers in the hope of creating more sales. They hope that their image and their message will, through repetition, become imprinted in women's minds, so that people will be compelled to buy a certain product through of process of subconscious...

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