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Stereotypes. Dealing with society and how it effects the process of representation: It's worth now looking in more detail at what is going on in the other parts of the process- the individuals and the media and their relationship with what is being represented. This brings us on to the question of stereotypes- another word which is maybe worth a dictionary definition: A standardised, usually oversimplified, mental picture or attitude that is held in common by members of a group. A stereotype is a simplification that we use to make sense of a real person or group which is much more complicated. In reality there are many different kinds of Germans who are all individuals, but it is much easier to fool ourselves into believing that all Germans cheat with beach towels and eat strange sausages. The example that I have just given may seem harmless, but in fact it is arguable...

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