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Pluralism represents another view of how the media function in society. In the US in the 1930s it derived out of dissatisfaction with mass society theory and the views of the Frankfurt School. Theories developed about the same time. The contrast between Pluralist models and Marxist is important to history and dep't of media studies. Spirited arguments in the past LP - It's a bit more difficult to pin down than Marxist theories - more diffuse, but many of the views and principles of pluralism find support with media professionals/journalists - they believe that this is how the media operate - often go back to ideas of freedom of the press upto free market models which were pushed in the 1980s, particularly for broadcasting - no govt intervention - let the market and the paying public decide. But pluralist models are more difficult to pin down because they are less explicit...

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