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Negative representation of women in female magazines Aim My research proposal is aimed at finding the extent to which negative representations of women in women's magazines encourages a cult of femininity in their female audiences. As a reader of such magazines, I do not feel passively accepting of stereotypical representations of women. I read them for entertainment value and escapism. However according to Ferguson, these magazines do create a cult of femininity, leading to women into feeling inadequate for being unable to meet these ideals of femininity. I hope that my own research will uncover the extent to which women's magazines encourage a cult of femininity, or whether readers are more 'active' in their use of this type of media. (Word Count -110) Context and Concepts My first source for my sociological study comes from Ferguson (1983). Who found that young women's magazines prepared them for feminized adult roles and generated a...

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