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By John 01/10/02 Media and Stereotypes in Society This project has captured my interest. I found people mainly had set ideas about housewives and blonde haired females. Complete strangers view housewives with the belief they are all chained to the kitchen sink, always cleaning and cooking and as for pretty ladies with blonde coloured locks, well what chance do they have? - They are believed to have been born minus their brain. The more research I did on the subject of stereotypes in society the more I realised that the power of mythology could very well harm these innocent people. It is my view that the media, through advertising, are the most responsible party who contribute in keeping these legendary untruths alive. By continuing to stereotype these groups of people they are wrongly influencing society's views of them. The reasons why stereotypes exist are usually because when people make up characters (for TV scripts,...

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