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How do the Representations of Women Differ in Men’s Magazines Compared to Women’s Magazines  

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How do the Representations of Women Differ in Men's Magazines Compared to Women's Magazines. Hypothesis; Due to the changing roles of women, the media should reflect this in their representations. My intention is to find if there is a difference in the way women are portrayed in men's magazines and women's magazines. I would expect that men's magazines would be more stereotypical of women (sex objects, domestic, vulnerable) whereas woman's magazines would be more feminist (women power, independence). My first concept is Angela McRobbie's pluralist idea of target audience demands (advertisement attraction due to audience demands). My second concept is Marjorie Ferguson's cult of femininity (instructing women in values and behaviour of being a woman). Context and Concepts; The first research study I will be looking at is Angela McRobbie (1991). McRobbie notes how women's magazines have to attract advertising. The articles on make up are surrounded by advertisements for eyeliner, hair...

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