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Groups most prolifically stereotyped by the Australian media are: aboriginal or black people, females, homosexuals and other ethnic minorities, such as people from Arabic-Muslim or Asian countries
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Media Trust Media, according to The Macquarie Dictionary is "a medium of communication that is designed to reach the mass of the people". Because of this capacity to touch even the most isolated of people, the mass media has undeniably become the most influential public consciousness-shaping tool. Unfortunately, as media plays a prominent role in highlighting situations in our society, media stereotypes become inevitable. Stereotyping refers to the classification of individuals by their class, ethnicity, occupation, gender, and sexual orientation. Stereotypes in the media deliberately lead audiences to pre-conceived, standardized opinions of particular situations or individuals and as such can bring about biased views. For instance, using such types of classification transform assumptions about a particular group to assumed realities. These perceived realities can be used to justify one's position or power, and can create social prejudice and inequality that was not evident to begin with. Although not all stereotypes and...
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