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Feminists see the media as continuing the prejudices and stereotypes through its representation of women. Liberal feminists think that the removal of these images should be imminent and should be replaced
Member rating: No Rating | Words: | Submitted: Wed May 10 2006
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Marxists believe that women are deliberately stereotyped in order to keep the dominant ideology through a male gaze and enforcing capitalism. Reinforcing traditional stereotypes of women in the media and shunning working mothers keeps women in the roles that are most useful to men, and it keeps the women as a cheaper reserve labour. Any beautiful women are kept from achieving as the medias stereotyping of women as sex objects influences people's opinions that pretty girls aren't intelligent. Carol Sander, the editor for a British magazine, lost $35 000 worth of advertising because she was quoted saying she found it hard to make women look intelligent when they are plastered with makeup! The view that women should be seen to be feminine, beautiful and young is projected onto the public because that is their opinion. Their thought is that the reason for stereotypes of women in the media is...
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