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Examine the sociological criticisms of the Hypodermic Syringe Model
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Adam Wright 30th November 2002 Examine the sociological criticisms of the Hypodermic Syringe Model What has become known as the hypodermic syringe model was first put forward in its barest form by Vance Packard's 1957 publication about advertising called The Hidden Persuaders. The hypodermic syringe model is reliant upon a passive audience from which the audience are injected with the mass medias message. In this sense the media are a 'syringe' able to inject bias, violence, false ideology among others into the audience. The hypodermic syringe model has been instrumental in the creation of government policy such as the watershed on terrestrial television. It has also been famously championed by Mary Whitehouse due to her concern of the effect that television was having on society. The Frankfurt School sited the decline of individual, critical and creative thought and its replacement with a heavily centred mass media culture as evidence of the hypodermic...
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