Examine the contribution of sociologists to understanding the ways in which the media portray disability and age.
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Kim Dale Examine the contribution of sociologists to understanding the ways in which the media portray disability and age. Sociologists are interested in discovering how the disability and age are represented in the media because they want to find if these representations truly reflect life of the disabled and aged or if they merely create views for the public to absorb and use to effect. I will deal with the issue of disability within the media first. Research conducted by sociologists such as Cumberbatch and Negrine found that disabled people were predominately portrayed as figures that we should pity, and the media do present stereotypical and stigmatised views of the disabled. Longmore (1987) found that the disabled were seen as dependant, maladjusted or even evil, this can be seen in such cases as 'Chris' in "Emmerdale." They are also portrayed as being courageous and heroic for coping with their 'misfortune'. On...


