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Discuss the representation of females in the media, and what if anything, should be done about this?
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Audience Research Name: Kate Adams ID: 104104 Lecturer: John Penhallurick Tutor: Annabel Beckenham Question Four: Discuss the representation of females in the media, and what if anything, should be done about this? It is generally accepted that the media, primarily television, 'lags' behind reality and current social trends (Butler and Paisley, 1980) (Gunter, Television and Sex Role Stereotyping). However, This does not make the way women are portrayed in the media any better. Women are not only under-represented in the media but more importantly are portrayed to be "half clad, half witted and needing to be rescued by quick thinking fully clothed men" (Stereotypes, Adelson 1990). Women are most commonly portrayed as sexual objects and housewives; whose lives revolve around landing the right man. "When women are in the news, their role is often trivialized. World leaders are described in terms of their hats or dress designers" (Benedict, Virgin or Vamp, 1992). Women are portrayed as jealous...
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