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Discuss the influence of the media and indicate what this says about us as individuals and society collectively.
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Discuss the influence of the media and indicate what this says about us as individuals and society collectively. Bessant and Watts noted Marxist and feminist writers claiming the mass media conceals inequality and exploitation (2002, p.392). Media broadcasters are private companies after all and they often share similar views with other businesses. Consequently the related reports may be distorted or lack the opposite view which lowers the credibility of the articles. Furthermore advertisements and other media messages have been intentionally shaped to send a very specific message. As Bessant and Watts (2002) postulated, "The interests of owners and managers (of media companies) seems to have some influence in the reporting of those elements of the 'news' that directly involve business interests" (p.393). As such the actual intentions of these owners and managers directly affect the form of influences such media will cause. On the contrary Bessant and Watts (2002) stated that...
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