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Richard Adams Cultural and Media Analysis Take Away Examination, March 2005 Question 6): 'Today the flux of meaning around masculinity has produced a 'debate' between them. The representation of different masculinities has produced two idealised images that correspond to the repressed and public meanings of masculinity: what I will call the New Man and the Retributive Man respectively.' (Rutherford 1988: 28) Explore the validity of this statement in relation to contemporary media representations. It is contended that elements of Rutherford's statements are invalid when applied to contemporary media representations of masculinity. Rutherford's argument is threefold. Firstly, he contends that his contemporary media portrayed two polarised images of men; they were either sensitive "new" men or they were more stereotypical, patriarchal "retributive" men, arguing that there is no grey area in between or overlaps apparent. Secondly he proposes that this was an aspiration and thus an unreal construct; that these states were desired and that...

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