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Any sociological explanation of the influence of the mass media needs to take into account the social situation of the audience. Explain and evaluate the social situation expressed in this situation
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RACHEL NAMUDDU ANY SOCIOLOGICAL EXPLANATION OF THE INFLUENCE OF THE MASS MEDIA NEEDS TO TAKE INTO ACCOUNT THE SOCIAL SITUATION OF THE AUDIENCE. EXPLAIN AND EVALUATE THE SOCIAL SITUATION EXPRESSED IN THIS SITUATION The social situation of the audience should always be taken into hand in any sociological explanation of the influence of the mass media, as it is the audience that shapes and characters the audience. Various theories analyse the extent to which the mass media affects the audience. Theories such as the Hypodermic syringe model view information and values are injected by the media into the audience who are passive like a patient in the hospital according to this theory the media has a huge influence on the audience this theory takes into account the social situation of the audience and will therefore inject the right type of information and values to suite each type of social class. Another theory...
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