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Do pre information affect impression formation
Member rating: No Rating | Words: 1900 | Submitted: Wed Apr 16 2008
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Introduction When we meet an individual for the first time in our lives we begin to evaluate them instantly and immediately form judgments on their character and personality through what we observe by watching them, speaking to them or in some cases hearing prior information about them from third parties. We use any data that is available at the time to form judgements and these judgements have the tendency to be permanent assumptions. Asch (1946) proposed that impression formation is the result of gathering together a list of traits associated with a person and using these to produce an impression. Asch conducted a study in which participants were given either warm (happy, fun and positive) or cold (negative, unhappy and pessimistic) words to describe an individual. The participants were then asked to write a few sentences about the individual and what they felt about them. Results showed that those who were described as...
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