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"To what extend has research supported the view that the Majority exerts a significant degree of influence over the individual".
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"To what extend has research supported the view that the Majority exerts a significant degree of influence Over the individual" Conformity is form of social influence which results from exposure to the opinions of a majority. Zimbardo et al (1995) define it as a "tendency for people to adopt the behaviour, attitudes and values of other members of a reference." The two most obvious reasons why people conform are because of 'normative influence' and 'informational influence' an alternative explanation is 'referential social influence'. Minority influence is a form of social influence where people reject the established norm of the majority of group members and move to the position of the minority. There are many situations where social influence where social influence can be attributed to exposure to persuasive influence of a minority position, or even a lone dissenter. Consequently although initially dismissed as eccentric or unacceptable by the majority, the views of the minority...
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