"Describe the main features of conformity and obedience analyse two conformity and obedience studies and evaluate their application in the public services."

... Task 2: "Describe the main features of conformity and obedience analyse two conformity and obedience studies and evaluate their application in the public services." Conformity: Debra Gray defines conformity as "A change in behaviour in response to real or imagined group pressure when there is neither direct request to comply with the group nor any reason to justify the behaviour change". Conformity is the degree to which members of a group will change their behaviour, views and attitudes to fit the views of the group. The group can influence members via unconscious processes or via overt social pressure on individuals. Influence by peers: People have the need to fit in with the society not many people dare to be different. Psychologists have discovered that even the most independent-minded of us will conform to social pressure when we are with a group of people Emphasis on importance: People see being accepted by others and the sense

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