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Why is behaviour not always consistent with underlying attitudes?
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| Submitted: Fri Mar 19 2004
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Mansoor Mir 28th January 2004 PS2007: Social Psychology II Why is behaviour not always consistent with underlying attitudes? (Spring 2003) In his classic review of attitude to behaviour relations Wicker (1969) concludes that there is little or no correlation between behaviour and underlying attitudes. However, methodological problems with cited studies (such as that of LaPierre, 1934) have since cast doubt on Wicker's conclusions. More recent work by Ajzen (1988) and Fazio (1990) has provided strong support for the existence of an attitude-behaviour relationship. The apparent absence of such a relation in earlier studies can be explained in terms of moderating variables. Aggregations across behaviours, the specificity of attitude and behaviour measurement, individual differences, and direct experience have all been shown to affect the degree of correlation between behaviour and attitudes. The accessibility, stability and strength of an attitude have also been shown to determine consistency with later behaviour. Fishbein & Ajzen's (1974) Multiple Act Criterion...
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