Why Don't Bystanders Help? Diffusion of Responsibility or Social Norms?
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Why Don't Bystanders Help? Diffusion of Responsibility or Social Norms? Abstract The aim of this study was to determine the extent that people are willing to assist a person that is in need of help in a non-emergency situation. This experiment was designed to test two concepts of helping behavior. Diffusion of responsibility, where the person in a group situation feels that is not his personal responsibility to intervene and others will intervene if necessary. Social norms concept, where people will do what society expects them to do. Using 125 participants, a non emergency situation was simulated. Finding a lone person in the street, an experimenter dropped approximately 100 sheets of loose leaf paper from a folder in the presence of a lone person, and reported those that helped. Using a confederate (a person taken into the confidence of the experimenter, and told the purpose of the study), 3 different conditions were conducted as...

